• Grass-Fed Labelling

    14 March 2019

    Dear Constituent,

    Thank you for contacting me about grass-fed labelling and the Agriculture Bill. 

    I fully appreciate the importance of this issue. Consumer confidence is more important in the food and drink industry than in any other, and is key to the integrity of the supply chain.

    I am aware that previous voluntary labelling guidance defined grass-fed as “fed primarily on grass in the field.” While there is no legal definition of grass-fed in relation to livestock rearing practice, the current regulations on food labelling require that any information, including on packaging, advertising or other media, must not mislead consumers as to the characteristics of the food. This includes its method of manufacture or production.
    I understand the Department of Environment, Food and Rural Affairs are currently in discussions with interested third-party organisations about future agricultural policy. It is important the Government ensures that future regulatory framework continues to provide consumers with confidence in the food that they are buying, and secures the UK’s world-leading reputation for high quality and standards.

    Thank you again for taking the time to contact me.

    Yours sincerely,

    Mel Stride MP

    MP for Central Devon

    Financial Secretary to the Treasury and Paymaster General